Minois Paris


Branding
Packshot & editing
Website & Programming
Minois is a natural care line for babies and kids made in France. Helene Fulchi contacted me to create a visual identity that stands out from aseptic standards for cosmetic products, while keeping a trustworthy aspect. In this way, it seemed natural to use the Goudy Ornate font which is an old authentic font inspired by children’s paper cut letters. However, combining it with a lineal font allows keeping a quite serious aspect. Taking into consideration that this product is for kids but purchased by parents, I used geometrical hand painted shapes as background. Influenced by abstract art painters from the early 20th century, it creates a playful but structured aspect that can also be found in fashion design.
www.minoisparis.fr
Minois Paris, photo by Ledansla
© Aurélie Lecuyer Minois Paris, photo by Ledansla Minois Paris, photo by Ledansla
Minois Paris, carte de visite. Graphisme Identité visuelle. Minois Paris, cosmetic packaging Minois Paris, tube de creme douce.
© Aurélie Lecuyer Minois Paris, photo by Ledansla Minois Paris, photo by Ledansla
Packaging Minois Paris, soins naturels pour bébés et enfant.
Minois Paris, photo by Ledansla Minois Paris, photo by Ledansla
Minois Paris, photo by Ledansla Minois Paris, photo by Ledansla