Packshot & editing
Website & Programming
Minois is a natural care line for babies and kids made in France. Helene Fulchi contacted me to create a visual identity that stands out from aseptic standards for cosmetic products, while keeping a trustworthy aspect. In this way, it seemed natural to use the Goudy Ornate font which is an old authentic font inspired by children’s paper cut letters. However, combining it with a lineal font allows keeping a quite serious aspect. Taking into consideration that this product is for kids but purchased by parents, I used geometrical hand painted shapes as background. Influenced by abstract art painters from the early 20th century, it creates a playful but structured aspect that can also be found in fashion design.